LUISS math seminar - Huyen Pham, November 8, 2022 (& link)
Dear all, I am pleased to announce the next seminar in our series. *Speaker: Huyen Pham, Université Paris Cité* Abstract. With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are potentially interested by their pro\-ducts or services. We introduce a continuous time model for the study of optimal bidding strategies associated to different types of advertising, namely, commercial advertising for triggering purchases or subscriptions, and social marketing for alerting population about unhealthy behaviours (anti-drug, vaccination, road-safety campaigns). Our framework encodes users online behaviours via their web-browsing at random times, social interactions in a large population of users, and the targeted advertising auction mechanism widely used on Internet. We address the attribution problem of how to efficiently diffuse advertising information by means of digital channels in order to generate conversion. Our main results are to provide semi-explicit formulas for the optimal value and bidding policy in various contexts of commercial advertising and social marketing. We show sensitivity properties of the solution with respect to model parameters, and analyse how the different sources of digital information accessible to users including the social interactions affect the optimal bid for advertising auctions. We also study how to efficiently combine targeted advertising and non-targeted advertising mechanisms. Finally, some classes of examples with fully explicit formulas are derived. The seminar will be held in Room 106, - viale Romania 32, Roma. The link to the room is: Aula 106 a: https://luiss.webex.com/luiss/j.php?MTID=mc76ccac202efab1b18aea6a847fc1457 *User*: *w_guest@luiss.it <w_guest@luiss.it>* *Password*: iwU13nSCa8Q -- Sara Biagini, Professor of Mathematical Finance Department of Economics and Finance LUISS Guido Carli https://www.luiss.it/ Address: Viale Romania, 32 - 00197 Roma Web: http://sites.google.com/site/sarabiagini/
My apologies, the seminar date is on next Thu, November 10, at 12 in Room 106 at the viale Romania campus. Thanks, Sara On Tue, Nov 8, 2022 at 1:38 PM Sara <sara.biagini@gmail.com> wrote:
Dear all,
I am pleased to announce the next seminar in our series.
*Speaker: Huyen Pham, Université Paris Cité*
Abstract. With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are potentially interested by their pro\-ducts or services. We introduce a continuous time model for the study of optimal bidding strategies associated to different types of advertising, namely, commercial advertising for triggering purchases or subscriptions, and social marketing for alerting population about unhealthy behaviours (anti-drug, vaccination, road-safety campaigns). Our framework encodes users online behaviours via their web-browsing at random times, social interactions in a large population of users, and the targeted advertising auction mechanism widely used on Internet. We address the attribution problem of how to efficiently diffuse advertising information by means of digital channels in order to generate conversion. Our main results are to provide semi-explicit formulas for the optimal value and bidding policy in various contexts of commercial advertising and social marketing. We show sensitivity properties of the solution with respect to model parameters, and analyse how the different sources of digital information accessible to users including the social interactions affect the optimal bid for advertising auctions. We also study how to efficiently combine targeted advertising and non-targeted advertising mechanisms. Finally, some classes of examples with fully explicit formulas are derived.
The seminar will be held in Room 106, - viale Romania 32, Roma. The link to the room is:
Aula 106 a: https://luiss.webex.com/luiss/j.php?MTID=mc76ccac202efab1b18aea6a847fc1457
*User*: *w_guest@luiss.it <w_guest@luiss.it>*
*Password*: iwU13nSCa8Q
-- Sara Biagini, Professor of Mathematical Finance Department of Economics and Finance LUISS Guido Carli https://www.luiss.it/ Address: Viale Romania, 32 - 00197 Roma Web: http://sites.google.com/site/sarabiagini/
-- Sara Biagini, Professor of Mathematical Finance Department of Economics and Finance LUISS Guido Carli https://www.luiss.it/ Address: Viale Romania, 32 - 00197 Roma Web: http://sites.google.com/site/sarabiagini/
Buongiorno, Vi inoltro un annuncio per due post-docs situati a Lione e/o Parigi. Buona giornata, Niccolo Torri --- Two post-docs positions of 2 years each, are open in Probability Theory in Paris / Lyon, starting September 2023 (flexible date). * The research topics are in the area of Random Walks, Branching random walks, Reinforced processes, Polymers models, in a broad sense. * Applications should be sent before December 14th to one of the members of the ANR LOCAL team, whose list is on the webpage, and should contain a curriculum vitae, list of publications, a brief description of research interests, and possibly one or two recommendation letters. * Annual gross salary: between 45k and 60k euros depending on experience. For any question regarding the application, please contact one of the members of the ANR LOCAL (available here https://ntorri.perso.math.cnrs.fr/ANR_LOCAL.html ). --- Maître de Conférences Université Paris Nanterre Laboratoire Modal'X UFR SEGMI 200 avenue de la République, 92001 Nanterre Cedex, France Bureau : Bâtiment Allais (G) Entresol, bureau E23, Tel. 01 40 97 78 50 https://ntorri.perso.math.cnrs.fr/
participants (2)
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Niccolo Torri -
Sara